What are you raising funds to do? Having a focused and well-defined campaign with a clear beginning and end is vital. For example: recording a new album is a finite campaign — the campaign finishes when the band releases the album — but launching a music career is not. There is no end, just an ongoing effort. MusicMerchNow! is open only to finite campaigns.
With a precisely defined goal, expectations are transparent for both the creator and fans. Fans can judge how realistic the campaign’s goals are, as well as the campaign creator’s ability to complete them. And for creators, the practice of defining a campaign’s goal establishes the scope of the endea