How does MusicMerchNow! work?

Thousands of creative campaigns may be funding on MusicMerchNow! at any given moment. Each campaign is independently created and crafted by the person behind it. The musicians, and industry people you see on MusicMerchNow! have complete control and responsibility over their campaigns. They spend weeks building their campaign pages, shooting their videos, and brainstorming what rewards to offer backers. When they're ready, creators launch their campaign and share it with their community. Every campaign creator sets their campaign's funding goal and deadline. If people like the campaign, they can pledge money to make it happen. All backer's credit cards are charged at the time of donation. If the campaign is a success, all associated donation levels are achieved. If not successful, consolation rewards are given.